Bachelor of Fashion Management(Hons) KPT/JPS(PA 4348)04/20

The course is planned for students who are highly engrossed in business, business numeracy and quantitative skills and management within the perspective of the fashion industry. This means that they will not only be familiar with all that there is to know about the world of business in relation to fashion and retailing, but will also enlarge a strong grab of several other relevant areas such as accounting, finance, economics and operations. The course will furnish the students with the relevant professional, academic, communication and business skills to tackle these challenges and exploit any opportunities. As part of the course BSc (Hons) Fashion Management students will build up the necessary skills to manipulate data and to evaluate, estimate and represent a range of business problems, functions and phenomena. Courses in a fashion management and marketing degree program focus on business strategies, principles of management, visual merchandising, and aspects of the fashion industry. The course concentrates on the translation of trends into commercially interesting fashion collections, the purchasing of fashion materials or products and the development of suitable sales channels (stores, showrooms, internet). Within the training the emphasis is, however, not solely placed on fashion management but also on management. The course is designed to produce highly employable graduates with a specific understanding of the fashion industry and we encourage the understanding of fashion management theory and a critical appreciation of visual communications and digital media.

Aims of Bachelor of Fashion Design programme are:

· Comprehensive and balanced knowledge which will enable the students to take responsibility in their personal and professional development in the fashion industry

· Technological advancement, commercial practices, economic realities and cultural understanding along with creative skills

· Transferable skills in personal and social framework with respect to communication, personal management, problem solving, time management and the intricate inter-personal dealings.

· Significant understanding, independent analytical capability to handle innovative ventures and projects

· Prominent position in the professional field with the capability to face challenges within the advertising industry and to argue and preserve thoughts and verdicts with informed confidence

Fashion designers may work as freelance designers, design for individual clients, sell to stores or cloth manufactures. Some designers work for Fashion Company or start their own fashion stores. The graduates can find job in export houses, textile mills, boutiques, garment stores, leather companies, and jewellery houses. They may work as a Fashion Designer, Fashion Coordinator, Fashion Consultant, Fashion Journalist, Freelance Designer, Stylist, Faculty, Boutique Business, Entrepreneurship, etc. Individuals who graduate from a fashion management bachelor's degree program can go on to work for large fashion design houses or small retail outlets, depending on their preference. Common careers include:
§ Fashion retail manager
§ Visual merchandising professional
§ Fashion marketing executive
§ Product buyer, line planner or developer
§ Showroom sales associate

Retail outlet manager

Duration : 36 Months.

Sl.No. MQA Subject Code Subject Name Credits
1 BFD 1113 History of Fashion 3
2 BFD 1143 Garment Construction Fundamentals 3
Elective (Choose any one module from the following):
3 MPU 3113 Islamic Civilization and Asian Civilization 3
4 MPU 3163 Malay Communication 3 3
5 BMU153 English 3
6 BBA1123 Business Communication 3
7 BBA 1153 Fundamental Computer Principles & Programming 3
8 BFD 1213 Fashion Design Foundation 3
9 BBA 1223 Principles of Marketing 3
10 BBA 1233 Internet Fundamentals & Applications 3
11 BBA 1243 Entrepreneurship 3
12 BFD 1253 Pattern Making Methods 3
Elective (Choose any one module from the following):
13 MPU 3123 Ethnic Relations 3
14 MPU 3173 Malaysian Studies 3 3
15 BFD 1313 Art For Fashion 3
16 MPU 3232 Leadership Skills and Human Relation 2
17 BFD 1333 Draping 3
18 BBA 2443 Consumer Behavior 3
19 BFD 2143 Managing Production Flow 3
20 BBA 2423 Project Management 3
21 MPU 3342 Malaysian Government and Public Policy 2
22 BFD 2133 Personalized Garment Construction 3
23 BFD 2123 Business Planning & Finance 3
24 BFD 2213 Introduction to Research Methods 3
25 BFD 2233 Design Direction 3
26 MPU 3452 Community Service 2
27 BFD 2253 Fiber & Yarn Science 3
28 BFD 2263 Textile Testing 3
29 BFD 2273 Apparel Quality Standard and Implementation 3
30 BFD 2223 Accessories and Ornamentation 3
31 BFD 2243 Merchandising Management 3
32 BFD 2313 Export Management & International Fashion Centre 3
33 BBA 2643 Production and Operation Management 3
34 BFD 2333 Communication Through Fashion Journalism 3
35 BFD 3113 Interior Decoration 3
36 BFD 3123 Garment Surface Ornamentation 3
37 BFD 3133 Psychology in Fashion 3
38 BFD 3153 Fashion Photography 3
39 BFD 3143 Fashion Change Management 3
40 BFD 3213 Fashion Design Motivation 3
41 BFD 3223 CAD in Textiles and Fashion 3
42 BFD 3233 Basic Apparel Designing 3
43 BFD 3243 Fabric Care 3
44 BFD 3253 Textile Finishing 3
45 BFD 3318 Fashion Project/ Industrial Training 4

Intake :

  1. January
  2. May
  3. September

Entry Requirements :

  1. Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with a minimum NGMP of 2.00 or Grade C in 2 subjects; or
  2. Pass in Foundation/ Foundation Program/ Basic Course from an institution recognized by the Government of Malaysia with a minimum CGPA of 2.00; or
  3. Pass in the Matriculation program of the Ministry of Education, Malaysia (MOE) with a minimum CGPA of 2.00; or
  4. Pass in Diploma (Level 4, Malaysian Qualifications Framework (MQF)) from an institution recognized by the Malaysian Government with a minimum CGPA of 2.00; or
  5. Other qualifications recognized as equivalent by the Government of Malaysia.

Duration : 36 Months.

University : Lincoln University College

Level : Bachelor